Department of MARKETING

College of Business

Chair: Dennis Cradit; Professors: Cradit, Cronin, Downs, Giunipero, Goldsmith, Hofacker, Showalter, Stith, Zenz; Associate Professors: Brusco, Flynn, Freiden; Assistant Professors: Flint, Hartline, Knight, Overby, Raman; Lecturers: Brennan, Denslow

The marketing curriculum is designed to prepare students for successful careers in the many phases of marketing in both the public and private sectors. Courses are oriented toward: 1) problem solving and management decision making; 2) providing basic knowledge of the tools, types of organization, and institutions utilized in performing the various marketing functions; and 3) developing the ability to plan and implement marketing policy, strategy, and procedures.

The total curriculum is designed to impart knowledge and competence in marketing that will enable graduates to progress well in the early stages of their careers; develop the ability to analyze, plan, organize, coordinate, motivate, and control; think creatively; communicate effectively; and gain broad perspectives essential to the attainment of ownership or top management responsibilities.

State of Florida Common Course Prerequisites

The State of Florida has identified common course prerequisites for this University degree program. Specific prerequisites are required for admission into the upper-division program and must be completed by the student at either a community college or a state university prior to being admitted to this program. Students may be admitted into the University without completing the prerequisites, but may not be admitted into the program.

The following lists the common prerequisites or their substitutions necessary for admission into this upper-division degree program:

1. ACG X021 or ACG X001 and ACG X011;
2. ACG X071;
3. CGS X100*;
4. ECO X013;
5. ECO X023;
6. MAC X233 or MAC X230;
7. STA X023 or QMB X100 (students at Florida State University may substitute STA X014).

Note: courses marked with an asterisk (*) have at least one acceptable substitute. Contact the department for details.

Requirements for a Major in Marketing

All students must complete 1) the University-wide baccalaureate degree requirements summarized in the "Undergraduate Degree Requirements" section of this General Bulletin; 2) the State of Florida common prerequisites for marketing majors; 3) the general business core requirements for marketing majors; 4) the general business breadth requirements for marketing majors; and 5) the major area requirements for marketing majors.

Note: to be eligible to pursue a marketing major, students must meet the admission requirements of the College of Business. These admission requirements are described in the "College of Business" section of this General Bulletin.

General Business Core Requirements

All marketing majors must complete the following five (5) courses. A grade of "C–" or better must be earned in each course.

• BUL 3310 The Legal Environment of Business (3).
• FIN 3403 Financial Management of the Firm (3).
• GEB 3213 Business Communications (3).
• MAN 3240 Organizational Behavior (3).
• MAR 3023 Basic Marketing Concepts (3).

General Business Breadth Requirements

All marketing majors must complete five (5) courses as follows. Each course selected must be completed with a grade of "C–"or better. No course may be used to satisfy part of the general business breadth requirements and part of the major area requirements.

• ISM 3011 Introduction to Management Information Systems (3).
• MAN 3504 Services Operations Management (3).
• QMB 3200 Quantitative Methods for Business Decisions (3).

Plus two (2) electives from the following list of courses:

• FIN 3244 Financial Markets, Institutions, and International Finance Systems (3).
• HFT 3240 Managing Service Organizations (3).
• MAN 3600 Multinational Business Operations (3).
• MAN 4720 Strategic Management and Business Policy (3).
• MAR 3700 Professional Selling (3).
• REE 3043 Real Estate (3).
• RMI 3011 Risk Management/Insurance (3).

Major Area Requirements

All marketing majors must complete eight (8) courses as listed below. A grade of "C–" or better must be earned in each course used to satisfy the marketing major area requirements. No course may be used to satisfy part of the major area requirements and part of the general business breadth requirements.

• MAR 3503 Behavioral Sciences Implications for Marketing (3).
• MAR 4613 Marketing Research (3).
• MAR 4939r Electronic Marketing (3).
• QMB 4700 Operations Research for Managerial Decisions (3).

Plus four (4) electives from the following list of courses (electives must be chosen to complete one of the three concentrations described below):

• MAR 3231 Retailing Management (3).
• MAR 3323 Promotional Management (3).
• MAR 3461 Principles of Purchasing (3).
• MAR 3700 Professional Selling (3).
• MAR 3711 Sports, Recreation, and Entertainment Marketing (3).
• MAR 4203 Channel Management: Structure and Strategy (3).
• MAR 4403 Sales Management (3).
• MAR 4453 Industrial Marketing (3).
• MAR 4462 Seminar in Purchasing/Materials Management (3).
• MAR 4614 Advanced Marketing Research (3).
• MAR 4831 Price and Product Management (3).
• MAR 4840 Services Marketing (3).
• MAR 4939r Marketing Seminar (3).

Students must select their marketing electives to complete one of the following concentrations:

Service Operations. Take MAR 4840 plus any three (3) other marketing electives from the list above.

Supply Chain Management. Take MAR 3461, and MAR 4203 plus any two (2) other marketing electives from the list above.

Sales and Customer Relationship Management. Take MAR 4403 and MAR 4939r (Marketing Seminar) plus any two (2) other marketing electives from the list above.

Definition of Prefixes

GEB - General Business
MAN - Management
MAR - Marketing

Undergraduate Courses

MAR 3023. Basic Marketing Concepts (3). Prerequisites: ECO 2023, one behavioral science course. A required prerequisite for all marketing courses. Gives the student an understanding of the decision areas and the ability to utilize marketing concepts to make business decisions.

MAR 3231. Retailing Management (3). Prerequisite: MAR 3023. Intensive training in the rudiments of retail operations.

MAR 3323. Promotional Management (3). Prerequisite: MAR 3023. Focuses on issues related to management of promotional tools including advertising, personal selling, sales promotion, public relations, and publicity.

MAR 3461. Principles of Purchasing (3). Prerequisite: MAR 3023. Introduction to the concepts, principles, and techniques of purchasing physical resources for all types of organizations.

MAR 3503. Behavioral Sciences Implications for Marketing (3). Prerequisite: MAR 3023. Acquaints the student with the fundamental theories and terminology currently derived from the behavioral sciences and applied to the consumer decision making process.

MAR 3700. Professional Selling (3). Prerequisite: MAR 3023. This course addresses the application of behavior and persuasive communication theories, and the techniques necessary to develop effective personal selling skills within organizations.

MAR 3711. Sports, Recreation and Entertainment Marketing (3). Prerequisite: MAR 3023. This course provides students a framework for understanding how marketing strategies and tactics can be successfully applied within sports, and within recreational and entertainment organizations.

Business Majors Only

MAR 4156. Multinational Marketing (3). Prerequisites: MAR 3023; MAN 3600. Introduces the student to marketing management decision making in international environments through the use of cases and/or business games.

MAR 4203. Channel Management (3). Prerequisite: MAR 3023. Seeks to link retailing, agency, and wholesaling management under the consumer unit channels and to demonstrate the necessity of channel integration.

MAR 4232. Advanced Retailing Management (3). Prerequisite: MAR 3231. Formulation of comprehensive, integrated marketing strategies for retail firms in contemporary environments.

MAR 4403. Sales Management (3). Prerequisite: MAR 3023. Exposes the student to concepts, activities, and analysis pertaining to sales and the management of the sales force.

MAR 4453. Industrial Marketing (3). Prerequisite: MAR 3023. This course focuses on those marketing activities involved in the marketing of products and services to organizations that use products and services in the production of consumer or industrial goods and services.

MAR 4462. Seminar in Purchasing/Materials Management (3). Prerequisite: MAR 3461. Advanced concepts in purchasing and materials management. Emphasis is on recent research and current practice to achieve strategic sourcing objectives.

MAR 4613. Marketing Research (3). Prerequisites: MAR 3023; QMB 3200. Examines marketing research as an information-providing activity for the purpose of management decision making.

MAR 4614. Advanced Marketing Research (3). Prerequisite: MAR 4613. Provides experience in designing and conducting actual marketing research studies.

MAR 4831. Price and Product Management (3). Prerequisite: MAR 3023. Familiarizes students with the scope and complexity of the marketing executives product and pricing management problem.

MAR 4840. Services Marketing (3). Prerequisite: MAR 3023. Examination of marketing in the service industries with particular emphasis on the unique aspect of services marketing, the service marketing mix, and the implementation of service strategies.

MAR 4905r. Directed Individual Study (1–3). May be repeated to a maximum of twelve (12) semester hours.

MAR 4939r. Marketing Seminar (3). Prerequisite: MAR 3023. Various topics taught by different instructors each semester. May be repeated to a maximum of six (6) semester hours.

MAR 4941. Internship in Marketing (1–3). (S/U grade only.) Prerequisites: MAR 3023, MAN 3010. Consent of instructor required. Provides student with on-the-job experience in major area.

MAR 4970r. Honors Thesis (3). Prerequisites: MAR 3023, admission to the honors in the major program. May be repeated to a maximum of six (6) semester hours. Six (6) semester hours of thesis are required to complete honors in the major.

Graduate Courses

• GEB 5125. Seminar in Small Business Analysis and Assistance (3).
• GEB 5446. The Business Context (3).
• GEB 6904r. Readings for Examination (1–12). (S/U grade only.)
• MAN 5601. Multinational Business Operations (3).
• MAR 5409. Business-to-Business Sales and Marketing (3).
• MAR 5465. Purchasing and Supply Management (3).
• MAR 5505. Consumer Behavior (3).
• MAR 5726. Electronic Business in Supply Chain Marketing (3).
• MAR 5815. Marketing Management (3).
• MAR 5816. Marketing Strategy (3).
• MAR 5907r. Directed Individual Study (1–3). (S/U grade only.)
• MAR 5908r. Special Studies in Management (1–3).
• MAR 5917r. Supervised Research (1–3). (S/U grade only.)
• MAR 5935r. Special Topics in Marketing (1–3).
• MAR 5940r. Supervised Teaching (1–3). (S/U grade only.)
• MAR 5971r. Thesis (3–6). (S/U grade only.)
• MAR 6507. Quantitative Methods I: Measurement, Scaling, and Choice (3).
• MAR 6575. Seminar in Marketing: Selected Topics in Consumer Behavior (3).
• MAR 6658. Quantitative Methods II: Psychometric and Econometric Approaches to Marketing (3).
• MAR 6665. Seminar in Marketing Models (3).
• MAR 6817. Seminar in Marketing Management (3).
• MAR 6828. Seminar in Marketing: Elements and Integration of Marketing Strategy (3).
• MAR 6918r. Supervised Research (1–3). (S/U grade only.)
• MAR 6919r. Supervised Teaching (1–3). (S/U grade only.)
• MAR 6979. Seminar in Marketing: Research Methodology (3).

For listings relating to graduate course work for thesis, dissertation, and master's and doctoral examinations and defense, consult the Graduate Bulletin.