Department of COMMUNICATION
College of Communication
Chair: Stephen McDowell; Professors: Heald, Mayo, Sapolsky, Young; Associate Professors: Adams, Jordan, MacNamara, McDowell, Montgomery, Nudd, Payne, Pekurny, Pompper, Rackley, Rayburn, Ungurait; Assistant Professors: Houck, McClung, Opel, Pashupati, Raney; Visiting Assistant Professor: Arpan; Associate in Communication: Solomon; Assistants in Communication: Halvorson, Lindsay, Posnansky, Rodin, Zeigler; Associate Scholar/Scientist: Grise; Professors Emeriti: King, Minnick, Phifer, Wotring
The Department of Communication offers a degree in communication with five programs of study. These programs are organized according to various applications of communication skills and expertise in our society. This unique array of studies allows students to select a sequence of courses that directly reflects their own professional, artistic, and/or academic interests. Accordingly, one can focus on: 1) advertising; 2) public relations; 3) communication studies; 4) mass media studies; and 5) media production.
Each area of study requires a series of courses designed to meet predetermined educational and career goals. The specific goals and requirements of some areas of study are detailed in the following section entitled "Descriptions of Programs of Study," and on the department website at http://www.comm.fsu.edu/comm. While some programs of study are professionally oriented and others stress theory and a liberal arts education, each introduces the student to the broad range of communication theory and practice and provides the student with an understanding of the fundamental human and mediated communication processes.
In terms of both academic criteria and extracurricular accomplishments, the students in the Department of Communication are of the very highest caliber and quality. The high quality of undergraduate students is reflected in the numerous university, state, and national scholarship and fellowship recipients. The exceptional caliber and character of communication students are also proven by their extracurricular activities. The Forensics and Debate Program is considered one of the most experienced, talented squads in the nation. The program philosophy assures each student the best competitive experience possible. It emphasizes quality competition and provides the resources to help each student excel to the best of his or her abilities. Communication students are also involved in broadcasting and cable-casting activities, including radio station WVFS, a variety of sports-related programs as part of Seminole Productions, and broadcasts on WFSU-TV, The Florida State University's PBS station. Other student activities include the Advertising Club, the student chapter of the Florida Public Relations Association, the student chapter of Women in Communication, and Lambda Pi Eta, the national honor society for undergraduate communication students.
Both in and out of the classroom, the students of the Department of Communication have an established track record of national recognition and achievement. The University's communication graduates can be found working in virtually every country in the world and every state in the nation. Our graduates occupy productive and prominent positions in government, law, commercial communication, media-related activities, private business interests, and education.
The Department of Communication offers programs of study leading to the bachelor of arts (BA), bachelor of science (BS), master of arts (MA), master of science (MS), and doctor of philosophy (PhD) degrees. Consult the Graduate Bulletin or department website, for information regarding graduate programs.
Note: students not formally admitted to the Department of Communication are prohibited from enrolling in more than eighteen (18) semester hours of coursework in the Department of Communication (SPC 1016 and SPC 2600 do not count toward this eighteen [18] semester hour limit). Courses available to non-majors are in the following section entitled "Requirements for a Minor in Communication."
State of Florida Common Course Prerequisites
Revisions to the 2003-2004 State of Florida Common Course Prerequisites were not available at the time this document went to press. Please refer to http://www.facts.org and click on "Academic Reference Manual." Select the 2003-2004 catalog year under the 'Common Prerequisites Manuals' subheading. Students are strongly encouraged to consult with their academic advisor prior to making any decisions based on these prerequisites.
The State of Florida has identified common course prerequisites for this University degree program. These prerequisites are lower-level courses that are required for preparation for the University major prior to a student receiving a baccalaureate degree from The Florida State University. They may be taken either at a community college or in a university lower-division program. It is preferred that these common course prerequisites be completed in the freshman and sophomore years.
The following lists the common course prerequisites or approved substitutions necessary for this degree program:
- Eighteen (18) semester hours outside the major, in addition to the thirty-six (36) hours of general education requirements.
Requirements
Entry Requirements
Communication is a limited access major. Acceptance into the Department of Communication is competitive and acceptance into some of the various programs of study within the department is highly competitive.
All students must apply separately to the Department of Communication; admission to the University is not a guarantee of admission into the major. Students transferring from another institution are strongly encouraged to earn an AA before matriculating at The Florida State University, and should apply for admission to the Department of Communication before transferring to Florida State University.
Application Process
Minimum Requirements for Application:
- Students applying for admission to public relations, advertising, and media production must have an overall GPA of 3.0 on all college course work accepted by The Florida State University. Students applying for admission to mass media studies and communication studies must have an overall GPA of 2.8 on all college coursework accepted by The Florida State University.
- Students must have passed or been exempted from the CLAST examination before applying.
- In addition, students must complete the following requirements by the end of the Spring semester in which they are applying:
- Forty-three (43) semester hours of college coursework accepted by The Florida State University;
- All Liberal Studies requirements; and,
- All Gordon Rule requirements.
The Application
Application information is available from the departmental office, 356 Diffenbaugh. An online information form may be completed on the College of Communication website at http://www.comm.fsu.edu.
Completed applications must be received by the Department of Communication by the first business days in February at 5:00 PM to be considered for summer/fall admission. Included in the application process must be copies of transcripts from all colleges and universities attended. Late applications will not be accepted.
The Review Process
Acceptance by a faculty committee will be based on a review of the application and all supporting documents. There are three major criteria by which all undergraduate applications in the Department of Communication will be assessed: GPA in context, strength of experience relevant to the field and evidence of potential success in a relevant field. More specifically, the faculty members reviewing the applications in all areas will consider the following:
- GPA in all college course work;
- Record of academic success in communication and communication-related courses;
- Previous high school, college or professional experiences related to the chosen field;
- Well-defined goals and expectations related to the chosen field;
- Quality of writing in student's application materials; and,
- Preference for a particular major (i.e. the applicant's prioritized rank ordering of the major).
(See Department of Communication application for additional information regarding the review process.)
Note: applicants are encouraged to enroll in courses in a foreign language, computing, statistics, and writing.
Retention Standards
The Department of Communication reserves the right to discontinue enrollment of any student in the major at any time if, in the judgment of the faculty, the student does not meet the standards of the department or the major. Specifically, majors in the Department of Communication must maintain an overall University average GPA of 2.8 or they may be placed on probation or dropped from the major.
Requirements for a Major in Communication
Note: admission to The Florida State University does not guarantee admission to a major in the Department of Communication. Students applying for admission to a departmental major must also apply to the University through the Office of Admissions. The student must apply for, and be accepted into, one of the department's majors. Acceptance into each program of study is based on student qualifications and is competitive.
Different programs of study specify different graduation requirements which lead to the baccalaureate degree in communication. Descriptions of each program's required and elective course sequences are available from the Department of Communication.
The Department of Communication has the following requirements for graduation. These requirements are beyond the minimum University requirements and those specified by each major: 1) meet the department's language proficiency requirement; 2) only course work with grades of "C-" or above will count toward a student's degree in communication; 3) completion of a minor in an academic area outside the Department of Communication; and 4) no more than six (6) semester hours of the following course work combined will count toward a communication majorCOM 3950r, 4905r, 4910r, and SPC 2594r. The department requires that a student wishing to intern make arrangements with the faculty advisor and submit departmental contracts the semester prior to enrollment. Internship requirements vary by program of study. Only formally admitted communication majors can register for a communication internship.
Language Proficiency Requirement
Students formally admitted into any program in the Department of Communication during or after the 2003 admission cycle must achieve proficiency in one language other than English prior to graduation. As a department, we define "language" in broad terms, understanding that a variety of skills are equally important to the field of communication. To that end, students may fulfill this requirement in one of three ways: modern language, business language or computer language proficiency.
Modern Language Proficiency. Students may satisfy the language proficiency requirement by completing course work through the 2000 level (2200 or equivalent course) of a modern language. Students may also satisfy the requirement by completing the following coursework in sign language: SPA 1612C, Beginning American Sign Language, and SPA 2613, Intermediate American Sign Language. A student taking course work to fulfill the department's modern language requirement must earn at least a "C-" in each course. Native speakers of another language and other students who wish to demonstrate proficiency by means other than course work should consult the Department of Modern Languages and Linguistics or, for sign language, the Department of Communication Disorders. Upon graduation, those students who pursue this option through a spoken language (i.e. French, German, Spanish, Latin, etc.) will receive a bachelor of arts (BA) degree. Those students who pursue this option through sign language will receive either a bachelor of science (BS) or a bachelor of arts (BA) degree. Note: the department's modern language requirement is more extensive than the University's foreign language admissions requirement. It is important to understand that although completion of two years of high school language courses or two semesters of post-secondary language will satisfy the University's admissions requirement, these courses do not satisfy the Department of Communication's modern language graduation requirements. Please consult the "Admissions" chapter of this General Bulletin for more information.
Business Language Proficiency. Students may satisfy the business language proficiency requirement by completing the following course work: ECO 2013, Principles of Macroeconomics; ECO2023, Principles of Microeconomics; and STA 2023, Fundamental Business Statistics. A student taking course work to fulfill the department's business language requirement must earn at least a "C-" in each course. Upon graduation, students who pursue the business language proficiency option will receive a bachelor of science (BS) degree. The business option to satisfy the Language Proficiency Requirement is suggested for all students in the advertising and public relations majors because STA 2023 is a prerequisite for COM 3310, a required class in both of these majors.
Computer Language Proficiency. Students may satisfy the language proficiency requirement by completing any three of the following courses: CGS 3408, Introduction to Programming with the C Language; CGS 3460, FORTRAN for Non-Specialists; CIS 3931, Intermediate Topics in Computer Science: Introduction to Java Programming; or CGS 3403, Introduction to COBOL Programming. Students taking CGS 3408 may also complete the computer language requirement by taking the following as their second and third courses: CGS 4406, Object Oriented Programming in C++ or COP 3330, Object Oriented Programming; and CIS 4930r, Special Topics in Computer Science.
A student taking course work to fulfill the department's computer language requirement must earn at least a "C-" in each course. Upon graduation, students who pursue the computer language proficiency option will receive a bachelor of science (BS) degree.
Note: there are math prerequisites for some of these courses. These would be taken in addition to the computer science courses listed above.
Required Minor
A minor of at least twelve (12) semester hours, approved by the student's advisor, is required. All work counted toward the minor must carry a grade of "C-" or better. The minor must be in a department other than the Department of Communication. Requirements for the minor are established by the minor department, which can be found under the appropriate entry of this General Bulletin. Students should consult their faculty advisors when selecting a minor and are encouraged to complete the minor in an area related to their career goals. See individual descriptions of majors below for suggestions. Communication majors who complete a second major outside of the Department of Communication do not need a minor.
Honors in the Major
The Department of Communication offers a program in honors in communication to encourage talented juniors and seniors to undertake independent and original research as part of the undergraduate experience. For requirements and other information, see the "University Honors Program and Honor Societies" chapter of this General Bulletin.
Requirements for a Minor in Communication
The Department of Communication offers a minor in communication on a space available basis only. The minor consists of twelve (12) semester hours in communication selected from the following courses:
ADV 3000 Principles of Advertising (3)
MMC 2000 Introduction to the Mass Media (3)
PUR 3000 Introduction to Public Relations (3)
ADV 3352 Mass Media Law (3)
SPC 2210 Contemporary Human Communication (3)
SPC 3513 Argumentation (3)
Only coursework with a grade of "C-" or above in four of these six courses will count toward the minor. Credit earned in meeting the OCCR (Oral Communication Competency Requirement) may not be used to satisfy the minor. At least six (6) semester hours of the communication minor must be taken in the Florida State University Department of Communication.
In cooperation with the College of Arts and Sciences, the Department of Communication also offers an interdepartmental film studies minor. For additional information on this minor, refer to the "School of Motion Picture, Television, and Recording Arts" chapter of this General Bulletin.
Description of Programs of Study
Advertising and Public Relations
Career and Educational Goals. Students in this program will master skills necessary for a career in advertising or public relations.
Skills to be Developed. Advertising students will focus on account management, creative strategy, media planning and research skills. Public relations students will concentrate on public relations writing, tactics, research and campaign management skills.
Focus Areas. A student applying to this program is required to indicate on the application form his/her preferred focus area: advertising or public relations.
Major Hours Required. Thirty-nine (39) semester hours. Students must retake any course with a grade below "C-".
Required Minor. A minor (or second major), approved by your advisor, is required. All minor work must be in a department other than the Department of Communication. All work counted toward the minor must carry a grade of "C–" or better. Requirements for the minor are established by the minor department and can be found in this General Bulletin. Suggested minors include: business, psychology, English, journalism (at FAMU), political science, social science, and others, depending upon one's career objectives. A fifteen (15) semester hour interdepartmental minor is also possible, provided that the course work is outside the Department of Communication and is approved in advance by the faculty advisor and the department chair.
Internship. Advertising students are required to enroll in a minimum of six (6) semester hours of internship (COM 4945r). Public relations students are required to enroll in a minimum of six (6) semester hours of PR internship (PUR 4940r). A student may enroll for up to twelve (12) semester hours of internship which will count toward the 120 hours needed for graduation from The Florida State University, but only a maximum of nine (9) semester hours may be credited toward the advertising or public relations programs of study.
Course Requirements for the Advertising and Public Relations Major
- Required Core Courses: sixteen (16) semester hours;
- Emphasis Area (one of two areas): thirteen to fifteen (13-15) semester hours;
- Internship: six to nine (6-9) semester hours;
- Electives: three to five (3-5) semester hours.
- Total: thirty-nine(39) semester hours.
A specific listing of courses is available from the Department of Communication, 356 Diffenbaugh.
Communication Studies
Career and Educational Goals. Students graduating in this program should have a solid liberal arts education with an emphasis in speech communication. Degrees in speech communication are applicable to a number of fields including law, ministry, speech writing, management and lobbying.
Major Hours Required. Thirty-nine (39) semester hours. Students must retake any course with a grade below "C–."
Required Minor. A minor (or second major), approved by your faculty advisor, is required. All minor work must be in a department other than the Department of Communication. All work counted toward the minor must carry a grade of "C–" or better. Requirements for the minor are established by the minor department and can be found in this General Bulletin. Recommended minors include: English, political science, psychology, theater, journalism (at FAMU), sociology, criminology, social sciences, American studies, womens studies, African American studies, British studies (the Florida State University London Program). A fifteen (15) semester hour interdepartmental minor is also possible, provided the course work is outside of the Department of Communication and is approved in advance by the faculty advisor and the department chair.
Internship. The student may complete an internship (COM 4945) as an elective. Students may register for a total of twelve (12) semester hours of internship credit, however, a maximum of three (3) semester hours may count toward the communication studies major.
Recommended Extracurricular Activities. Debate, V89, Women in Communication, student government, theatre productions, Seminole Productions, FSU Live.
Course Requirements for the Communication Studies Emphasis
Of the three areas in communication studies (applied communication, rhetorical studies and communication and culture), students select one as a primary area of concentration.
- Required Core Courses: SPC 2600, 3210, 3513; nine (9) semester hours;
- Emphasis Area (at least two of these courses must be at the 4000 level): four (4) three (3) semester hour courses = twelve(12) semester hours;
- Secondary Area: one three (3) semester hour course;
- Third Area: one three (3) semester hour course;
- Additional Course: One three (3) semester hour course;
- Approved Electives in Communication Studies: nine (9) semester hours.
- Total: thirty-nine (39) semester hours.
A specific listing of courses is available from the Department of Communication.
Mass Media Studies and Media Production
Career and Educational Goals. Students majoring in mass communication may pursue careers in broadcasting, cable, advertising, video production, arts and entertainment, emerging information technologies and related fields. The degree will also prepare students to pursue graduate study in mass communication.
Areas of Special Knowledge and Skills to be Developed. The mass communication program will expose students to the history, evolution and changing state of mass media. Students will develop an appreciation for the economic underpinning of the media, the social effects of the media, legal and ethical issues affecting the production and dissemination of products and programs, the nature of new communication technologies, and techniques employed in the production of the mass media. The major will impart such skills as writing for the media, audience research, computing, on-camera performance, video production, video editing, and developing media plans.
Focus Areas. The mass communication program consists of two emphasis areas: mass media studies and media production. A student applying to the mass communication program is required to indicate on the application form his/her preferred emphasis area. A limited number of students are accepted annually into the media production emphasis area.
Major Hours Required. Thirty-nine (39) semester hours. Students must retake any course with a grade below "C-".
Required Minor. A minor (or second major), approved by the student's faculty advisor, is required. All work must be in a department other than the Department of Communication. All work counted toward the minor must carry a grade of a "C-" or better. Requirements for the minor are established by the minor department and can be found in this General Bulletin. Recommended minors include: business, education, English, political science, psychology, theatre, journalism (at FAMU), sociology, criminology, social sciences, American studies, British studies (the Florida State University London Program). A fifteen (15) semester hour interdepartmental minor is also possible, provided the course work is outside the Department of Communication and is approved in advance by the faculty advisor and department chair.
Internship. An internship (COM 4945r) is recommended. A student may enroll for up to twelve (12) semester hours of internship, but a maximum of nine (9) semester hours may be credited toward the major.
Course Requirements for the Mass Communication Emphasis
- Focus in Mass Media Studies
- Core Courses: twelve (12) semester hours;
- Research/Theory Courses: six (6) semester hours;
- Techniques Courses: three (3) semester hours;
- Activities Courses: three (3) semester hours;
- Electives (includes Internship): fifteen (15) semester hours;
- Total: thirty-nine (39) semester hours.
- Emphasis in Media Production
- Core Courses: twelve (12) semester hours;
- Research/Theory Courses: six (6) semester hours;
- Techniques Courses: three (3) semester hours;
- Activities Courses: six (6) semester hours;
- Production Courses: twelve (12) semester hours;
- Total: thirty-nine (39) semester hours.
A specific listing of courses is available from the Department of Communication.
Definition of Prefixes
- ADV - Advertising
- COM - Communication
- FIL - Film
- MMC - Mass Media Communication
- ORI - Oral Interpretation
- PUR - Public Relations
- RTV - Radio-Television
- SED - Speech Education
- SPC - Speech Communication
Undergraduate Courses
ADV 3000. Principles of Advertising (3). Advertising and promotion as related to level of economic growth, cultural influences, and sociolegal environments.
ADV 3001. Creative Strategy I (3). A foundation class in advertising where creativity is explored in a workshop environment.
ADV 3352. Mass Media Law (3). Comprehensive review of laws, rules, and regulations affecting both the advertising and broadcast industries as well as other forms of mass media. Includes review of libel, slander, invasion of privacy, gathering of information, and copyright laws.
ADV 4300. Media Planning (3). Prerequisite: ADV 3000 and COM 3310/3310L. Coordination of advertising and marketing research, planning, creative strategy, and selection of media and production activities leading to the development of advertising campaigns.
ADV 4500. Advertising Research (3). Prerequisite: ADV 3000. Survey, observational, and experimental methods and processes. Research design, planning, questionnaire construction, sampling, validity measurements, field work, tabulations, presentation, and interpretation.
ADV 4800. Creative Strategy II (3). Prerequisite: ADV 3000, 3001; COM 3310, 3310L. Creative and empathetic skills necessary in communicating via print and electronic media; utilizing these skills in creating integrated advertising campaigns.
COM 3120. Communication for Organizing (3). Communication and group problem solving in bureaucracies.
COM 3310. Communication Research Methods (3). Prerequisites: STA 3014, STA 2122 or QMB 3200; Corequisite: COM 3310L Introduction to communication research methods. Examines survey, experimental, observational and content analysis methods. Philosophy of science, research design, measurement, sampling, data collection, analysis, interpretation and reporting.
COM 3310L. Communication Research Methods Laboratory (1). Corequisite: COM 3310. Applications and simulations of communication research methods. Lecture material covering research design, measurement, sampling, data collection, analysis, interpretation and reporting practiced using computer technology.
COM 3332. New Communication Technology and Contemporary Society (3). Relates the design, development, and the use of new communication technologies to social, economic and policy implications. Lecture, labs, and discussion groups.
COM 3510. Political Communication and Campaigning (3). Campaigns, elections, and American politics in a communication framework; planning campaign strategies.
COM 3930r. Special Topics in Communication (3). An analysis of specialized topics of current concern in communication. May be repeated to a maximum of six (6) semester hours; duplicate registration allowed.
COM 3949r. Cooperative Education Work Experience (0). (S/U grade only.)
COM 3950r. Communication Activities (1). (S/U grade only.) May be repeated to a maximum of four (4) semester hours; duplicate registration allowed.
COM 4121. Foundation of Organizational Communication (3). The course explores the use of communication in conjunction with the theory and practice of PM/OBM for increasing productivity and analyzing performance problems.
COM 4123. Introduction to Assessing Organizational Communication (3).
COM 4140. Fundamentals of Communication for Organizational Development (3). Introduces students to the communication issues involved in the theory and practice of organizational development.
COM 4330. Communication and the Internet (3). Develops technical and communication skills in Internet-based communication technologies. Hands-on survey of Internet technologies with focus on communication issues, problems and competencies. Lecture and lab.
COM 4465. Communication and Conflict (3). Introduces students to the theory and practice of conflict resolution with emphasis on the role of communication.
COM 4470. Desktop Multimedia (3). Course provides overview of operations and applications of software packages; principles of design and presentation for print-based as well as audio-visual productions.
COM 4480. Legal Communication (3). An analysis of how communication affects and is affected by our legal institutions and processes.
COM 4481. Attorney, Client, Pretrial Communication (3). Course introduces students to the core elements of the attorney-client relationship across a variety of contexts and the numerous elements of pretrial communication and preparation.
COM 4482. Courtroom and Jury Persuasion (3). Course introduces students to the nature and implications of effective courtroom persuasion and the process of jury analysis and jury selection.
COM 4905r. Directed Individual Study (1-3). (S/U grade only.) Instructor approval required. May be repeated to a maximum of eight (8) semester hours; duplicate registration allowed.
COM 4909r. Honors Work (1-6). For students in the honors program who are working on an honors thesis. May be repeated to a maximum of nine (9) semester hours; duplicate registration not allowed.
COM 4910r. Application of Research Methods (1-3). (S/U grade only.) Instructor approval required. Experience in methods and strategies of research in communication concepts. Individually designed to accommodate student's background and objectives. May be repeated to a maximum of four (4) semester hours; duplicate registration allowed.
COM 4930r. Undergraduate Seminar in Communication (3). Explores advanced communication issues with an emphasis on research. May be repeated to a maximum of six (6) semester hours; duplicate registration allowed.
COM 4935r. Senior Seminar in Communication Studies (3). Prerequisites: COM 4481 or SPC 4680 or 4710. This course is an advanced seminar in communication studies with an emphasis in legal communication studies, communication and culture, or rhetorical studies.
COM 4937. Honors Preparatory Seminar (3). Instructor approval required. Preparatory seminar for undergraduate Honors in the Major thesis. Includes survey of subfields, faculty research, and student research proposals.
COM 4941r. Application of Instructional Methods (1-3). (S/U grade only.) To provide experience in methods and strategies of teaching communication concepts within the University context. Individually designed to accommodate students background and objectives. Instructor approval required. May be repeated to a maximum of three (3) semester hours; duplicate registration not allowed.
COM 4945r. Communication Internship (1-12). (S/U grade only.) Faculty advisor's approval required. Supervised internship. Credit proportional to scope and significance of work. Credit may not be applied to graduate degrees. Individually designed to accommodate students' background and objectives. May be repeated to a maximum of twelve (12) semester hours; duplicate registration not allowed.
FIL 2000. Elements of Film (3). The purpose of this course is to provide the student with an opportunity to study classic examples of superior filmmaking and develop critical skills that will help the individual understand and evaluate film communication, literature, and art.
FIL 3106. Film and Television Writing (3). Process and techniques of film scripting, including documentary, rhetorical, and narrative forms, for the film and television media.
FIL 3503. The Contemporary Cinema: Theory and Practice (3). Review and analysis of post-1950 motion pictures with emphasis on technique and industrial evolutions.
MMC 2000. Introduction to the Mass Media (3). A historical and social overview of the mass media and their relationship to the mass communication process in a modern society.
MMC 4210. Media Legalities (3). Prerequisite: RTV 3003. Review and application of media business practices and legal requirements involved in the conception and production of media content for radio and television.
MMC 4300. Communication and Change: The Diffusion of Innovations (3). An analysis of the process of change in developing countries, particularly from the standpoint of how communication is used in the introduction, spread, and adoption of new ideas.
MMC 4602. Mass Media and Society (3). Prerequisite: MMC 2000 or RTV 3003. An analysis of the effects of mass media on public opinion and behavior. A review of social science research exploring the impact of TV on children and others.
ORI 3004. Performance Studies (3). Students collect, analyze and perform personal narratives and everyday conversations.
ORI 3110. Performance of Contemporary Literature (3). Analysis of and practical experience in the performance of poetry and prose.
PUR 3000. Introduction to Public Relations (3). Designed to introduce the student to the principles and practices of the public relations profession throughout all organizations using public relations.
PUR 3002. Public Relations Techniques (3). Prerequisite: PUR 3000 and PUR 3100. Tools and techniques of public relations. Application of public relations principles.
PUR 3100. Writing for Public Relations (3). Corequisite or prerequisite: PUR 3000. Designed to develop professional-level writing skills for public relations.
PUR 3500. Public Relations Research Methods (3). Introduction to public relations research methods. Primarily examines focus groups, content analysis, and survey methodologies.
PUR 3930. Public Relations Proseminar (1). (S/U grade only.) Corequisite: PUR 3000. Public relations majors must register for the proseminar on admission to the program. They are to become active in FPRA, PRSSA, or WIC and remain active during undergraduate work.
PUR 4600. Public Relations Management: Cases and Campaign Strategies (3). Prerequisites: PUR 3000, 3002, 3100. Designed to focus on the management function of public relations. Focus on significant cases and campaign strategies.
PUR 4940r. Public Relations Internship (1-12). (S/U grade only.) Prerequisites: PUR 3000, 3002, 3100. Practical application of classroom principles in public relations settings. May be repeated to a maximum of twelve (12) semester hours.
RTV 3001. Media Techniques (3). Introduction to basic principles and terminology associated with photography, filmmaking, television, and radio.
RTV 3003. Elements of Broadcasting (3). Surveys American broadcasting from the standpoint of communicators, organizations, content, and audience with special emphasis on research.
RTV 3101. Writing for the Electronic Media (3). Non-fiction writing for television and radio including public affairs, commercials, and documentaries.
RTV 3104. Narrative Writing for Television and Film (3). Development and writing of fictional scripts for television and film.
RTV 3220. Television Production (3). Fundamentals of studio and field production including camera, audio, lighting and production planning using the crew system.
RTV 3221. Single-Camera Video Production (3). Prerequisite: RTV 3220. Course addresses direction and production of single-camera video projects including camera, audio, lighting and linear editing.
RTV 3225r. Video Workshop (1-3). (S/U grade only.) Prerequisite: Communication major status. A course designed for students to gain experience in the production of television programs and video projects. May be repeated to a maximum of three (3) semester hours. Duplicate registration allowed.
RTV 3227. Multiple Camera Studio Production (3). Prerequisite: RTV 3220. Direction and production of multiple-camera studio video projects including camera, lighting, audio and live-to-tape switching.
RTV 3234. Television Interviewing and Hosting (3). Lecture-laboratory. Course introduces students to on camera interviewing and hosting of news and public affairs programs including research and writing components.
RTV 3236. Directing Performance for the Camera (3). Prerequisite: RTV 3220. Students will direct student actors in a workshop setting. Actors and directors will gain experience with and appreciation for those on the other side of the camera. Lecture-laboratory.
RTV 3263. Video Post Production (3). Prerequisite: RTV 3220. Advanced editing and post production techniques applied to field and studio projects. Emphasis on digital non-linear editing systems.
RTV 3264. Computer Graphics and Animation (3). Prerequisite: RTV 3220. Design and production of computer-generated graphics and animation for video projects.
RTV 3920. Television Workshop for Non-Majors (1-3). (S/U grade only.) May not be applied toward communication major. A course designed for students to gain experience in the production of television programs and video projects. May be repeated twice to a maximum of three (3) semester hours.
RTV 3926r. Radio Workshop (1-3). (S/U grade only.) General staff work in any department of the campus student-run radio station. Designed to afford both entry-level training or advanced application of skills. Students must work three (3) hours per week for one (1) hour of credit. May be repeated to a maximum of three (3) semester hours.
RTV 3941r. Radio Practicum (3-6). Prerequisite: Permission of instructor. Advanced radio work in either of two areas: management or other supervisory roles at the student radio station; or special individual projects in the application, study, or research of audio pertaining to radio broadcasting. May be repeated to a maximum of six (6) semester hours.
RTV 4467r. Television Practicum (3–6). Prerequisites: RTV 3220, 3221. Producing and directing television programs and video projects. May be repeated to a maximum of six (6) semester hours.
RTV 4504. Electronic Media Audience Measurement (3). Prerequisites: ADV 3000; RTV 3003. Course provides an understanding of: past and current methods of measuring radio, TV and cable audiences; terms and formulas used by the ratings services; the local market radio (Arbitron) and TV (Nielsen) reports; how ratings and other audience estimates are utilized in radio/TV/cable programming and sales; the newest developments in audience measurement; customized and qualitative approaches to audience measurement; and computer applications widely used in the broadcasting and advertising industries.
RTV 4802. Radio-Television Station Operation and Programming (3). Prerequisite: MMC 2000 or RTV 3003. Purpose, function, organization, and programming of the radio and television station with an emphasis on research.
RTV 4970. Senior Thesis in Production (3). Prerequisite: Senior level status; twelve (12) semester hours of 3000 level production courses; instructor permission. A culminating course for students in production. Individual students, focusing on areas they have mastered in intermediate courses, will produce senior thesis video projects.
SPC 1016. Fundamentals of Speech (3). Survey and application of communication theory, including interpersonal communication, small group communication, and public speaking.
SPC 2410. Parliamentary Law (3). The principles and rules governing voluntary organizations and deliberative assemblies.
SPC 2600. Public Speaking (3). Principles of and practical experience in public speaking.
SPC 3120. Psychology of Oral Communication (3). A study of basic psychological principles involved in communication behavior with application to individual and group communication situations.
SPC 3190. Applied Voice and Diction (3). This course covers articulation, word choice and pronunciation, and introduces the student to the speech production mechanism and how speech sounds are produced and classified.
SPC 3210. Contemporary Human Communication (3). An introductory course that surveys current scholarship in five areas of communication theory: group, rhetorical, interpersonal, legal, and performance communication.
SPC 3231. Contemporary Rhetorical Theory (3). Prerequisite: SPC 2210. This course examines rhetorical theorists of the 20th century, including Burke, Richards, Foucault, Habermas, Fisher and Weaver.
SPC 3233. Classical Rhetoric (3). Prerequisite: SPC 2210. Students examine the origins of rhetorical theory during the classical period. The course emphasizes ideas on rhetoric of Plato, Aristotle, Cicero, and Quintillion.
SPC 3301. Interpersonal Communication (3). A survey of recent literature on interpersonal communication including such topics as self-concept, emotional behavior, interpersonal conflict, and interpersonal attraction.
SPC 3331. Nonverbal Communication (3). Review of recent literature on nonverbal communication including such topics as kinesics, proxemics, kinesthetic behavior, environment, physical characteristics, and personal appearance.
SPC 3350. Listening (3). This course teaches students to understand the complexity of listening and the nature of listening in the human communication process. In order to help students learn to improve their own listening behavior, this course will stress six skill areas: 1) hearing messages, 2) understanding messages, 3) remembering messages, 4) interpreting messages, 5) evaluating messages, and 6) responding to messages.
SPC 3425. Communication in Small Groups (3). This course in small groups includes both cognitive and experiential elements. Students study how small groups function as they create their own project groups and learn by doing.
SPC 3513. Argumentation (3). This course focuses on the principles of argumentation theory and the practical applications of these principles in different argumentative situations. Traditional as well as contemporary approaches to the study of argument are combined with the settings of argument to provide a practical experience for each student.
SPC 3593r. Competitive Intercollegiate Forensics (1). Competitive debate and individual events. Experienced students will develop and perfect their speaking skills in a highly competitive, structured format of instruction and competition. May be repeated to a maximum of eight (8) semester hours.
SPC 3644. Rhetoric of Didactic Literature (3). Prerequisite: SPC 2210. An analysis of drama as an instrument for advancing a political or social thesis.
SPC 4360. Interviewing (3). An analysis of the interview process in a variety of specific contexts and the development of communication skills used in interviewing.
SPC 4445. Group Dynamics and Leadership (3). Recommended prerequisite: SPC 3425. A review of concepts and research in group process and group leadership.
SPC 4516. Evidence (3). Prerequisite: SPC 3513. The study of principles of evidence and proof in law, historical investigation, scientific discovery, and the social sciences. An analysis of argument and proof modes used for public policy decision making with an emphasis on developing standards of proof for public consumers of information as well as policymakers.
SPC 4540. Persuasion (3). A study of the psychology of attitude formation and change including theories of persuasion and principles of persuasive communication.
SPC 4605. The Principles of Speechwriting (3). Prerequisite: SPC 2600. History and principles of speechwriting, the ethical issues involved, and speechwriting skills based on sound principles of communication.
SPC 4630. Rhetoric of Womens Issues (3). Recommended prerequisite: SPC 2600. Examination of selected social and political issues which affect women today; analysis of content, lines of argument, supporting evidence, and rhetorical strategies.
SPC 4634. Rhetoric of Race Relations (3). History of the struggle for freedom and equality from pre-Civil War spokesmen to the 20th-century Black nationalists as evidenced in texts of selected public speeches and reaction to them.
SPC 4651r. Rhetoric of Contemporary Issues (3). Examination and analysis of the problems and questions which confront our society from a rhetorical perspective; how communication skills and strategies have affected our perceptions and understanding of events. May be repeated to a maximum of six (6) semester hours. Duplicate registration is not allowed.
SPC 4680. Methods of Rhetorical Criticism (3). Prerequisite: SPC 3231 or 3233. This course examines methods for the practice of doing criticism of rhetorical discourse. Topics include Aristotelian, Metaphor, narrative, post-modern, and cultural approaches to the analysis of text.
SPC 4710. Interracial/Intercultural Communication (3). An exploration of interracial and intercultural communication and the philosophies that underlie the concept.
SPC 4711. Gender and Communication (3). Course is designed to help students gain knowledge of the theory and process of gender communication (about and between genders) from an interpersonal context perspective.
Graduate Courses
ADV 5503. Media Consumer Behavior (3).
ADV 5505. Media Market Research (3).
COM 5126. Organizational Communication Theory and Practice (3).
COM 5127. Assessing Organizational Communication (3).
COM 5145. Communication Issues in Organizational Development (3). (S/U grade only.)
COM 5305r. Interactive Communication Research (1-3).
COM 5312. Research Methods in Communication (3).
COM 5314. Measurement of Listener-Viewer Attitude and Response (3).
COM 5316. Statistical Methods in Communication Research (3).
COM 5317. Content Analysis in Communication Research (3).
COM 5331. Computers in Communication Research (3).
COM 5336r. Interactive-Media Programming and Design (3).
COM 5337. Interactive Programming and Design for CD-ROM (3).
COM 5338. Desktop Multimedia (3).
COM 5339. Interactive Programming and Design for the Web (3).
COM 5340. Historical-Critical Methods of Research (3).
COM 5401. Analysis of Communication Theory (3).
COM 5467. System Thinking and Project Management (3).
COM 5469. Communication Planning and Dispute Resolution (3).
COM 5546. Political Communication (3).
COM 5906r. Directed Individual Study (3). (S/U grade only.)
COM 5911r. Supervised Research (1-5). (S/U grade only.)
COM 5920r. Colloquium in Communication (0-1). (S/U grade only.)
COM 5940r. Supervised Teaching (1-5). (S/U grade only.)
COM 5946r. Communication Residency (1-;6). (S/U grade only.)
COM 6400r. Seminar in Communication Theory (3).
COM 6401r. Advanced Problems in Communication Theory and Research (2-8).
COM 6900. Preparation for the Preliminary Examination (2-4). (S/U grade only.)
COM 6931r. Special Topics in Communication Research (3).
MMC 5305. Comparative Systems of Mass Communication (3).
MMC 5600. Mass Communication Theory and Effects (3).
MMC 6920r. Colloquium in Mass Communication (3).
RTV 5253. New Communication Technology Theory and Research (3).
RTV 5702. Communication Regulation and Policy (3).
RTV 6425r. Advanced Seminar in New Communication Technologies (3-6).
SED 5340. Teaching Communication in College (3).
SED 5346. Teaching Oral Communication Courses (3).
SPC 5234. Classical Theories of Rhetoric (3).
SPC 5442. Group Dynamics and Leadership (3).
SPC 5545. Studies in Persuasion (3).
SPC 5614. Criticism of Contemporary Public Address (3).
SPC 5639. Rhetoric of Women's Issues (3).
SPC 5645. Rhetoric and Human Affairs (3).
SPC 5655. Political Rhetoric: Language and Persuasion (3).
SPC 6236. Contemporary Rhetorical Theory and Criticism (3).
SPC 6306. Contemporary Topics in Interpersonal Communication (3).
SPC 6920r. Colloquium in Speech Communication (3).
For listings relating to graduate course work for thesis, dissertation, and master's and doctoral examinations and defense, consult the Graduate Bulletin.
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