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2017-2018 Graduate Bulletin

Program in Corporate and Public Communication

College of Applied Studies

Web Page:

Teaching Faculty III: Halvorson, Lindsay; Teaching Faculty II: Wallace

Master of Science (MS) Degree in Corporate and Professional Communication

The College of Applied Studies offers a terminal master’s degree for graduate students currently employed in or seeking professional positions emphasizing public affairs, public information, and public issues management within business, government, not-for-profit organizations, or educational institutions. By the conclusion of the master’s program, students will be competent in select areas of organizational communication.

The goals of the CPC program include:

  • Preparing students for professional careers within business government, not-for-profit organizations or educational institutions;
  • Providing students with experience in making formal communication presentations;
  • Helping students develop quantitative and qualitative skills in organizational communication contexts; and,
  • Equipping students with basic knowledge of communication theories with particular emphasis on those that apply to corporate and public affairs, public information, and issue management.

The skills to be developed include:

  • The ability to successfully plan and implement marketing, advertising or public relations campaigns
  • The ability to successfully resolve conflicts
  • The ability to successfully manage individuals and crises
  • The ability to find in any cases the available means of persuasion
  • The ability to analyze the content of various messages
  • The ability to perform computer-mediated, social scientific communication research

Admission Requirements

To be considered for admission, a student must attain a GPA of at least 3.0 on a 4.0 scale on all work attempted while registered as an upper division student working toward a baccalaureate degree or a combined verbal and quantitative score of at least 300 on the Graduate Record Examination (GRE). Students may be from a field closely allied to Communication. Such students, however, may need to complete extra coursework to make up deficiencies.

College Admission Requirements

Students must complete the University application for admission to a graduate program at Florida State University. Apply online at Pay the application fee online. Provide one official transcript from all colleges attended. Provide official GRE scores. In addition, applicants must provide an applicant statement addressing the following questions:

  • Why have you chosen to apply to this master’s program?
  • Describe your short and long term goals. Where do you see yourself professionally in five and in ten years?
  • What experiences and competencies make you a strong candidate for this program (internships, work experience, computer literacy, awards)?
  • Provide three letters of recommendation and a resumé or curriculum vitae.

For specific questions concerning this application process contact Angie Sexton at or (850) 770-2178.

Program Requirements

This program requires students take a minimum of thirty-three hours of coursework, twenty-seven of which must be letter-graded. It is possible to complete the program in two years if some coursework is completed during the summer sessions. Students must also take and pass a comprehensive examination. The program requires the following courses:

  • Six hours of coursework in Theory and Principles;
  • Six hours of coursework in Research and Methods;
  • Nine hours of coursework in Applications; and
  • Twelve additional hours of approved Communication and outside courses (no more than two classes outside of the Communication major may be taken).

Students who have completed insufficient coursework in Communication at the undergraduate level (for example, students who did not major in a communication-related area) may be required to take up to nine additional hours of letter graded undergraduate coursework as determined by their graduate advisors.

Note: These additional hours will not count toward completion of the thirty-three graduate-level semester hours.

Definition of Prefixes



MMC—Mass Media Communication

RTV—Radio: Television

SPC—Speech Communication

Graduate Courses

ADV 5503. Media Consumer Behavior (3). This course deals with the research and analysis of consumer behavior.

COM 5126. Organizational Communication Theory and Practice (3). This course provides an overview of the major organizational communication theorists and shows students how they can be used to diagnose and solve communication and performance problems.

COM 5127. Assessing Organizational Communication (3). This course introduces students to the methods of assessing organizational communication including survey, feedback methodology, assessment, and related issues in applied research.

COM 5316. Statistical Methods in Communication Research (3). This course examines statistical methodologies for communication research.

COM 5409. Kenneth Burke and Communication Theory (3). This course provides an introduction to the communication theory of Kenneth Burke and compares and contrasts that with other major rhetorical and communication theorists and shows students how the various theories can be applied to corporate and public communication situations.

COM 5469. Communication Planning and Dispute Resolution (3). Corequisite: COM 4465. This course introduces students to the theory and practice of alternative dispute resolution.

COM 5526. Marketing Communication Management (3). This course addresses the principles and procedures for communications planning for marketing and culminates in the development of an integrated marketing plan for e-business.

COM 5906r. Directed Individual Study (1–3). (S/U grade only). May be repeated to a maximum of nine semester hours; duplicate registration allowed. School approval required.

COM 5911r. Supervised Research (1–5). (S/U grade only). Prerequisite: School approval. May be repeated to a maximum of five semester hours; duplicate registration allowed. A maximum of three hours may apply to the master’s degree.

COM 5940r. Supervised Teaching (1–5). (S/U grade only). Prerequisite: School approval. May be repeated to a maximum of five semester hours; duplicate registration is not allowed. A maximum of three semester hours may apply to the master’s degree.

COM 5946r. Communication Residency (1–6). (S/U grade only). This course provides work experience to apply and extend knowledge learned within the master’s program.

COM 8966r. Master’s Comprehensive Examination (0). (P/F grade only.)

MMC 5600. Mass Communication Theory and Effects (3). This course is an analysis of historical and current theories of mass communication with an emphasis on media effects.

RTV 5423. New Communication Technology: Theory and Research (3). This course surveys key concepts and theoretical approaches in research on new communication technology.

SPC 5545. Studies in Persuasion (3). This course involves lecture, readings, and discussion of human behavior theories as applied to persuasive communication.

SPC 6236. Contemporary Rhetorical Theory and Criticism (3). This course is an analysis of major theories of public communication and their application as critical tools.

SPC 6920r. Colloquium in Speech Communication (3). This course is a survey of issues of immediate interest and consequence to the area of speech communication. May be repeated to a maximum of nine semester hours; duplicate registration allowed.