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2017-2018 Undergraduate Bulletin

Jim Moran School of Entrepreneurship

Web Pages: http://jimmoranschool.fsu.edu

Director: S. Fiorito; Professors: Dever, S. Fiorito; Associate Lecturer: Garner; Assistant Lecturers: Lewis, Tatum; Jim Moran Professor: S. Fiorito;

The Jim Moran School of Entrepreneurship administers the undergraduate degree programs in Commercial Entrepreneurship and Social Entrepreneurship.

The undergraduate majors in entrepreneurship are designed for those who want to learn more about opportunity recognition and evaluation, and new venture start-up and growth. Students admitted into these majors will participate in courses and seminars staffed by faculty members, as well as entrepreneurs and business owners/managers. Students will have opportunities to learn firsthand what is needed to start a new business venture, and to run an existing business.

The purpose of the Entrepreneurship major is to give students the knowledge, skills, and confidence to start, run, and grow their own business.

Students who successfully complete the Entrepreneurship major receive a Bachelor of Science (BS) degree in entrepreneurship with a major in commercial or social entrepreneurship. The program Web site is accessible at http://jimmoranschool.fsu.edu.

Computer Skills Competency

All undergraduates at Florida State University must demonstrate basic computer skills competency prior to graduation. As necessary computer competency skills vary from discipline to discipline, each major determines the courses needed to satisfy this requirement. Undergraduate majors in Entrepreneurship satisfy this requirement by earning a grade of "C–" or higher in any courses designated by the university to satisfy the computer skills competency.

State of Florida Common Program Prerequisites

The state of Florida has identified common program prerequisites for this University degree program. Specific prerequisites are required for admission into the upper-division program and must be completed by the student at either a community college or a state university prior to being admitted to this program. Students may be admitted into the University without completing the prerequisites, but may not be admitted into the program.

At the time this document was published, some common program prerequisites were being reviewed by the state of Florida and may have been revised. Please visit https://dlss.flvc.org/admin-tools/common-prerequisites-manuals for a current list of state-approved prerequisites.

The following lists the common program prerequisites or their substitutions, necessary for admission into this upper-division degree program:

  1. ECO X013
  2. ECO X023
  3. MAC X233 or MAC 1105
  4. STA X023 or STA X122 or QMB X100
  5. LDR XXXX

Entrepreneurship Program Requirements

All students must complete: (1) the University-wide baccalaureate degree requirements summarized in the "Undergraduate Degree Requirements" chapter of this General Bulletin; (2) the state of Florida common prerequisites for entrepreneurship majors; (3) at least sixty semester hours of courses in non-business disciplines; and (4) the major area requirements for entrepreneurship majors.

Note: The entrepreneurship major is a limited access program. The entrepreneurship major is designed to take two years. Students are encouraged to apply for admission to the entrepreneurship major in the Spring semester of their sophomore year. Students must apply to the Jim Moran School of Entrepreneurship (http://jimmoranschool.fsu.edu) before the announced deadline each Spring semester. Students must meet the admission requirements for the entrepreneurship programs in the Jim Moran School of Entrepreneurship by the end of their second year in order to be admitted into the major. These admission requirements are described in the "Jim Moran School of Entrepreneurship" chapter of this General Bulletin.

General Entrepreneurship Core Requirements

All entrepreneurship majors must complete the following nine courses. A grade of "C" or better must be earned in each course.

ECO 3041 Personal Finance (3).

ENT 3003 Introduction to Entrepreneurship (3).

ENT 3203 Managing New Venture Growth (3).

ENT 3XXX Entrepreneurial Technologies (3).

ENT 3XXX Creating Value through Customer Acquisition (3).

ENT 3414 Measuring Financial Success (3).

ENT 3XXX Innovation by Design (3).

ENT 4XXX Team Building (3).

ENT 4XXX Entrepreneurial Law and Ethics (3).

Major Area Requirements

All commercial entrepreneurship majors must complete twenty-four credit hours as listed below. A grade of "C" or better must be earned in each course used to satisfy the entrepreneurship major area requirements.

ENT 3001. Experiences in Entrepreneurship I (3).

ENT 3002. Experiences in Entrepreneurship II (3).

ENT 4114. Business Plan Design (3).

ENT 4255. Negotiations (3).

RMI 3011. Risk Insurance (3).

ENT 4XXX. Simulation Capstone (3).

ENT 4XXX New Product Development (3).

ENT 4943 Internship (3).

Plus at least six credit hours from the following list of courses:

ENT 2802. Entrepreneurship in Contemporary Society (3).

ENT 3173. Franchising (3).

ENT 3203. Managing New Venture Growth (3).

ENT 3273. Family Business (3).

ENT 3283. Women and Minorities in New Ventures (3).

ENT 3613. Innovation and Creativity (3).

ISM 4882. Mobile Technology (3).

Requirements for a Minor in Entrepreneurship

Any student who has been accepted to Florida State University is eligible to get a minor in Entrepreneurship. This is not a University degree program leading to a diploma. Students completing the minor will gain knowledge about how to initiate and manage new ventures, sources of funding, and business planning. Students interested in a minor in entrepreneurship must take a total of twelve hours in entrepreneurship as described below.

ENT 3003. Introduction to Entrepreneurship (3).

ENT 3423. Funding Sources for Entrepreneurial Opportunities (3).

ENT 4114. New Venture Creation (3).

Plus one course from the following list of courses:

ENT 2802. Entrepreneurship in Contemporary Society (3).

ENT 3173. Franchising (3).

ENT 3203. Managing New Venture Growth (3).

ENT 3273. Family Business (3).

ENT 3283. Women and Minorities in New Ventures (3).

ENT 3613. Innovation and Creativity (3).

ENT 4255. Negotiation in Entrepreneurship (3).

ENT 4943 Entrepreneurship Internship (3).

ISM 4882. Mobile Technology (3).

Definition of Prefix

ECO – Economics

ENT—Entrepreneurship

GEB—General Business

IFS—Interdisciplinary Florida State University Courses

ISS – Interdisciplinary Social Sciences

Undergraduate Courses

Courses without a description still need to be developed.

ENT 3001 Experiences in Entrepreneurship I (3). In this course, students focus on the most current thoughts, ideas, and industry practices relevant to entrepreneurship. The course provides an understanding of start-up and how to grow one's firm as well as providing a hands on experience for a variety of topics all which are relevant to the student's success as an entrepreneur.

ENT 3002 Experiences in Entrepreneurship II (3). In this course, students focus on the most current thought, ideas, and industry practices relevant to entrepreneurship. The course provides an understanding of their business strengths and how to grow one's firm as well as providing a hands on experience for a variety of topics, all which are relevant to the student's success as an entrepreneur.

ENT 3003 Introduction to Entrepreneurship (3). This course is a broad survey of entrepreneurship. It exposes students to different types of entrepreneurship, and covers an array of topics that span from idea generation through venture formation, financing, and management while helping students build knowledge and skills to be a successful entrepreneur.

ENT 3XXX Innovation & Design Thinking () This course teaches methods common to human centered innovation frameworks such as Design thinking, including empathizing with people in given situations, framing and reframing problems, and Ideating, prototyping and testing solutions. Students will learn the process of developing products and solutions from the initial discovery of needs, to brining a tested solution to market. This course features inspirational case studies, insightful video lessons from thought-leaders in the field, abundant online resources, and the opportunity to learn by doing.

ENT 3203 Managing Growth (3). This course addresses the management of rapidly growing entrepreneurial firms. Topics include building an infrastructure, planning stage financing, managing under adversity, and managing a business with rapid growth.

ENT 4XXX Entrepreneurship Capstone () This course applies the tools and concepts acquired in other entrepreneurship courses in a hands-on business simulation of competitive dynamics with an eye toward contemporary, emerging competitive issues confronting senior executives and entrepreneurs.

ENT 3XXX HR/Management/Communications

ENT 3XXX Marketing/Professional Sales () The objective of this course is to build a foundation in marketing and sales for entrepreneurs to be successful. Students will focus on Marketing Strategy, 4 Ps of Marketing, Creating your Sales Strategy, and Tactics for making the Sale. This course will have the focus of a new venture and must understand the practical aspects of these Marketing and Sales topics.

ECO 3041 Personal Finance (3). This course is designed to help students better understand personal finance, and provide them with the tools to make better choices and live a more fulfilling life.

ENT 4XXX Law and Ethics () Students will be exposed to fundamental aspects of U.S. law that are important to creating, operating, and growing a small business.

ENT 3XXX Entrepreneurial Technologies () The course curriculum includes a historic view of innovation, models and assessment tools that describe the innovation in the context of people, enterprises and institutions as well as hands-on projects. Students will practice thinking about and assessing innovations in structured learning activities that will teach uses and practices of selected technologies. The final project is the presentation of a functioning project using tools available in the innovation lab.

ENT 3413 New Venture Finance (3). Prerequisite: ENT 2010 with a grade of "b-" or better and ENT 2011 with a grade of "b-" or better. Corequisite: FIN 3403. This course introduces future entrepreneurs to the concept of financial thinking by utilizing tools and techniques which have been adapted for use in the realm of entrepreneurship. It is designed to inform students of various techniques of obtaining financing for new enterprises and to maximize the financial potential of their existing companies and is structured to train students in the financial management of entrepreneurial firms. As most are small growing firms, understanding finance requires an understanding of marketing, management, and planning functions of these firms.

ENT 3414. Measuring Financial Success (3). Prerequisite: Admission to the JM School. This course provides students with a survey of the techniques and managerial tasks associated with developing and executing the financial reporting requirements needed for the management and financing of an entrepreneurial growth business from inception to financial scale.

ENT 4943 Entrepreneurship Internship (3). (S/U grade only.) Prerequisites: ENT 2010, ENT 2011, and ENT 3003. This course is designed for College of Business students who desire to gain real world experience in the Entrepreneurship field through on-the-job-practice. Students work under the direction of an approved industry professional and the Director of Internships and Career Services.

RMI 3011 Risk Management/Insurance (3). This course is an introduction to the principles of risk management and insurance and their application to personal and business pure risk problems.

ENT 4114 Business Plan Design (3). Prerequisite: ENT 3423. This course gives students the opportunity to complete a business plan for the creation of a new venture. In the process of development, they identify new or emerging opportunities for providing goods or services, demonstrate the need for such goods or services through market research, and develop financial statements for the proposed venture.

ENT 3173 Franchising (3). Prerequisites: ENT 3003 or both ENT 2010 and ENT 2011. This course focuses on the special role of franchising as a form of entrepreneurship in the U.S. and international economies. Topics include success rates of franchisors and franchisees, advantages and disadvantages of franchising for both franchisors and franchisees, the process of franchising a business idea, and the process of selecting and working with a franchisor.

ENT 4XXX New Product Development.

ENT 4XXX Retail.

ENT 3273 Family Business (3). Prerequisites: ENT 3003 or both ENT 2010 and ENT 2011. This course covers special issues facing entrepreneurial and family businesses: choice of organizational form, business planning, tax and compensation planning, business valuation, and succession strategies. Time is also devoted to the unique challenges often found in family business context, such as dealing with family conflicts, how to motivate and evaluate employees when a mix of family and non-members are involved, and planning for succession.

FOS 4209 Food Safety and Regulations (3). Prerequisites: HUN 1201 and FOS 3026 or departmental permission. In this course, topics include food spoilage and food poisoning, food-borne pathogens, food laws and regulations, HACCP, and safe food handler practices, with an emphasis on current issues related to the quality and safety of food.

ENT 3283 Women and Minorities in New Ventures (3). Prerequisites: ENT 3003 or both ENT 2010 and ENT 2011. This course focuses on the emergence and current impact of women- and minority-owned businesses. The course also considers special challenges and opportunities that women and minority entrepreneurs confront. Course may include discussions with successful women and minority business owners.

ISS 4931r Special Topics (1-3). May be repeated with the permission of the Director of the Interdisciplinary Program in Social Science to a maximum of eighteen semester hours.

ENT 3XXX Financing Social Innovation & Operations.

ENT 3XXX Contemporary Social Problems.

ENT 4XXX Evaluating Social Impact.

ENT 2802. Entrepreneurship and Contemporary Society (3). This course explores entrepreneurship in society by understanding how innovation can lead to commerce and how commerce impacts our daily lives. Topics include the process of innovation, the nature of entrepreneurialism, the essence of Problem-Opportunity-Venture-Operations (POVO) model, the lean start-up business model, different kinds of entrepreneurship (commercial, social, scientific, and artistic), and an introduction to competencies that have facilitated success in other entrepreneurs.

ENT 3423. Funding Sources for Entrepreneurial Opportunities (3). Prerequisite: ENT 3003. This course introduces future entrepreneurs to the concept of financial thinking by utilizing tools and techniques which have been adapted for use in the realm of entrepreneurship. It is designed to inform students of various techniques of obtaining financing for new enterprises and to maximize the financial potential of their existing and is structured to train students in the financial management of entrepreneurial firms. As most are small growing firms, understanding finance requires an understanding of marketing, management, and planning functions of these firms.

ENT 3613. Innovation and Creativity (3). Prerequisites: ENT 3003 and MAN 3025. This course covers the quest for ideas that lead to true innovation of a product, service or process, with the courage to create, with risks of failure or mistakes by the student. Solving problems in an environment of uncertainty and dynamic change. Creativity is the central focus. Students are challenged to demonstrate true entrepreneurial thinking; taking ideas and concepts where none has been before. Students experience what it means to fully engage with the patterns that produce breakthrough ideas. Students are exposed to a systematic approach to changing the way you create, identify and sell these ideas. In addition, students are introduced to a number of techniques, concepts and methods that can be added to the students' creative skills toolkit.

ENT 4900r. Directed Independent Study (1–3). May be repeated to a maximum of nine semester hours.

ENT 4934r. Special Topics in Entrepreneurship (1–3). Prerequisites: ENT 2010, ENT 2011, and ENT 3003. This course allows students to learn about special topics in entrepreneurship that are not taught as part of the regular major or certificate programs in entrepreneurship. Special topics may include: environmental entrepreneurship, managing high growth, venture and angel capital, international entrepreneurship, and creativity in opportunity recognition. This course is repeatable to a maximum of six semester hours, as topics vary.

ENT 4943. Entrepreneurship Internship (3). (S/U grade only.) Prerequisites: ENT 2010, ENT 2011, and ENT 3003. This course is designed for College of Business students who desire to gain real world experience in the Entrepreneurship field through on-the-job-practice. Students work under the direction of an approved industry professional and the Director of Internships and Career Services.

IFS 2076. The Lean Machine: The 21st Century Entrepreneur (3). This course explores entrepreneurship from antiquity to contemporary society. In particular, the course examines how contemporary entrepreneurship is undergoing a fundamental shift towards a powerful new kind of consumer called the "prosumer." Additionally this course seeks to explore how innovation and lean concepts are leading to successful commerce and how that commerce impacts culture and daily lives.

Graduate Courses

ENT 5627. Healthcare Innovation and Medical Entrepreneurship (3).

ENT 5901r. Directed Independent Study in Entrepreneurship (1–6).